This label started as subdivision of the multinational entertainment conglomerate people called CHOKE MEDIA EMIRE, with its other mildly successful parts: LIVE SHOWS and CHOKE ACTION ROCANROL MAGAZINE. While these two before mentioned cash mongers went on hiatus, the record label side of business remained the only active part of the empire – thus since more than ten years now. We are now reaching the 100 release mark pretty soon, and we are VERY proud of it. You have to bear in mind that we are old fashioned. We only did vinyl records, and we started at a time when no hipster gave a rats ass about buying vinyl – there weren’t even any hipsters back in 2006! (Good times…)

We release music for garage punk enthusiasts – just like we are ourselves. Garage Punk, Power Pop, Trash. Marginal music for the open minded.